| Corporate Identity encompasses logo design, color schemes, slogans, stationary, etc. It is a visual statement about a company, an enduring symbol of how a company views itself, how it wishes to be viewed by others, and how others recognize and remember it. |
Package design takes corporate identity to the next level, using brand recognition to sell a product to consumers. The package reflects a company’s public image through showing off key elements, such as the logo & color scheme. |
Information Graphics are graphic visualizations culminating corporate identity and data. Reproducing knowledge to the public in a concise, visually pleasing way to enhance public image of a company, place, person, etc. |
Miscellaneous is composed of all other graphic related media types, such as layouts, type specimens, and short run projects typically for personal means. Items that convey a specific message to a targeted audience. |
